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Company after companyprematurely abandons its core in the pursuit of somehot market or sexy new idea, only to see the error of itsways – often when it’s too late to reverse course. Bausch &Lomb is a classic example. Its eagerness to move beyond contactlenses took it into dental products, skin care, and evenhearing aids in the 1990s.Today B&L has divested itself of allthose businesses at a loss, and is scrambling in the categoryit once dominated (where Johnson & Johnson now leads).
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