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In a generic sense, business modeling is a set of activities whose goal is tohelp you visualize and understand business processes. As applied tosoftware systems or other systems, business models act as a blueprintthat will guide you as you construct the system. In effect, the modelCopyright Rational Software 2001 http://www.therationaledge.com/content/dec_01/m_businessModeling_bb.htmlbecomes an operational description of the business that can illuminatevalue/cost tradeoffs, priorities, and risks
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